Friday, June 5, 2009

I'm Off to Premiere!

I'm off to Premiere Orlando tomorrow, the largest east coast hair show for beauty industry professionals. On average, about 50,000 hairdressers attend each year and all the major product manufacturers are there with stage and sound shows, product and technique demonstrations, etc. It is an exciting event.

Deva had asked me to do stage with them again this year, but I declined since there is a lot for me to check out this year. Several product manufacturers have asked me to stop by their booths to chat. And is formally launching their new CurlStylist site, which touts itself as a curly community/educator for stylists.

I've taken a sneak peek at CurlStylist already and I have to this early juncture, I am not encouraged. There is quite a bit of focus on things like keratin treatments, straightening, and re-perming, as well as how to discourage clients from purchasing less expensive products even in this bleak economy. Frankly, I don't really find this approach curly-friendly. But I will chat with them at Premiere to get a better feel for their direction and report back.

Wish me luck!


Anonymous said...

Well that's disappointing and quite surprising. Let's hope your comments prompt a content overhaul!

Anonymous said...

We'll hope for the best. The onlyarticle I found about the keratin tx was pretty much against it, which is hopeful. I'm sure it'll reshape as it goes along.