It promises smooth, shiny, silky hair. A dollop of this miracle potion and all our worries will disappear. We'll have the perfect hair, which will lead to the perfect mate, the perfect home, the perfect job.
We pick it up: $39.99 for a 3 oz bottle. Outrageous? Perhaps. But $39.99 for what will turn us into beauty queens? A bargain. We proudly carry the miracle bottle to the counter and hurry home to transform ourselves.
At home, the buzz quickly fades into disappointment. Yet another product cluttering up our cabinets, another product that failed us.
* * *
There's a better way:
Because our curls don't need any of that. There's no feeling better than being free.